Affordable dermaceutical skincare launches into Ireland

BP Derma dermaceutical skincare for retailing has been launched into Ireland by Eden Beauty Group.

This ‘clean' dermaceutical range is formulated with a high percentage of actives and free of fragrances, mineral oils, parabens, colourants, Quats or Pegs. The BP Derma collection comprises cleansers, serums, moisturisers, eye care and blemish treatments.

Susan Fox of Eden Beauty Group explains: 

“With the rise of online sales and lockdown forcing salons to get online and set up stores, we felt the timing of this launch was perfect.

“There is a huge number of people who will never step foot in a salon but by offering them a simple, well priced, results-driven solution online, you are tapping into another market and attracting a whole new set of clients.”