AIT & Irish Beauty welcome Shaun Peaty as Sales Manager

Shaun Peaty AIT ABT Irish BeautyAIT, Ireland's leading beauty membership and insurance provider, is delighted to announce the appointment of Shaun Peaty as Sales Manager for digital marketing and publications across the AIT, ABTIrish Beauty and Beauty & Hairdressing brands.

In his new role, Shaun will work alongside the existing AIT and Irish Beauty team to connect professional brands, accredited companies and training providers with AIT's 18,000 members and the wider beauty and hair communities. 

AIT and Irish Beauty's media packages include digital and social media advertising, bespoke emails, newsletter sponsorship and advertorial. In addition, videography, lead generation and AIT student sponsorship services are amongst the services also on offer. 

Shaun has 25 years' experience working in media and event sales, 18 of those within the professional beauty and hair sectors. 

Commenting on the appointment, AIT's Managing Director, Dave Horton, says:

“We are very pleased to welcome Shaun Peaty to the AIT and Irish Beauty family following his recent redundancy, adding two decades of beauty industry experience to our already highly qualified team. His addition will enable us to grow and expand the opportunities we can offer brands to promote products and services to AIT members.

“We know that AIT's database is of the highest quality comprising qualified and insured professionals, and the chance to promote products and services to 18,000 AIT members gives companies a unique opportunity.”

Shaun Peaty, AIT's new Sales Manager, adds:

“I have loved working in the professional beauty and hair sectors for almost 20 years and am delighted that I can now bring this vast experience to help companies connect with AIT's members through a wide range of marketing and advertising opportunities. I can't wait to get started!” 

Shaun Peaty can be contacted at and +44 (0) 7837 206218.