35 years' research leads to new Phytomelatonin serum
Italian brand Irene Forte Skincare has launched a new anti-ageing facial serum formulated with 70% Alpine Plant Melatonin, a patented extract of Phytomelatonin.
Phytomelatonin Rejuvenating Serum is the culmination of 35 years of research by Dr Francesca Ferri, the brand's Scientific Director and pioneer in the medical use of plant extracts for skin treatment. This research has shown that Phytomelatonin promotes growth in plant cells, delaying biological ageing and regulating oxidate processes.
In independent clinical trials, Phytomelatonin Rejuvenating Serum was shown to visibly reduce signs of skin ageing with wrinkle volume, brown spots and pore visibility significantly decreasing after four weeks. It also reduces redness and blemishes and is approved for use on sensitive skin.
Commenting on the launch of the new serum, Irene Forte, CEO and founder of the eponymous brand, says:
"I have never been more excited about a product than Phytomelatonin Rejuvenating Serum. This truly is the work of a lifetime by our esteemed Scientific Director. Since I learned about her research into Phytomelatonin and the patented extraction process, I knew that we had the opportunity to develop a game-changing anti-aging product. I'm so excited for our customers to experience the beneficial effects of this truly ground-breaking and clinically proven serum."
Irene Forte Skincare